Contract Switchers

7,000 General Consumers who have switched or considered switching their mobile, broadband or Pay TV contracts within the last 12 months.

Total number of completes required

N=7,000 unique respondents

Length of Interview

25 minutes

Incidence rate

80% of target audience.



Target Audience

General Consumers, Category, operating system and provider quotas in place.

Subject matter

Customer Retention.

Fieldwork Duration

2 weeks

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