Mobile Apps

Mobile provider customers with smartphones.

Total number of completes required

N=15,000 unique respondents

Length of Interview

8 minutes

Incidence rate

Ranged from 60 – 7% of target audince



Target Audience

Mobile provider customers with smartphones who had downloaded specific apps and used them within the last month. Interlocking quotas on mobile provider, category and app usage. Some apps were monthly subscription based whilst others were one off payment apps.

Subject matter

Smartphone owners

Fieldwork Duration

14 days

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