Pay TV Subscribers.
Total number of completes required
N=450 unique respondents
Length of Interview
Ranged from 40% to 8% of target audience
Pay TV Subscribers. Our task was too identify and interview 3 sub-segments within the clients target audience. Once the survey had been completed, there was a 3 minute recruit where a selected number of respondents were invited to take part in a 2 week Qual. exercise.