Pay TV Study

Pay TV Subscribers.

Total number of completes required

N=450 unique respondents

Length of Interview

15 minutes

Incidence rate

Ranged from 40% to 8% of target audience



Target Audience

Pay TV Subscribers. Our task was too identify and interview 3 sub-segments within the clients target audience. Once the survey had been completed, there was a 3 minute recruit where a selected number of respondents were invited to take part in a 2 week Qual. exercise.

Subject Matter

Digital TV

Fieldwork Duration

3 days

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