Shopping Shelf Study

Shopping shelf evaluation

Total number of completes required

N= 400 unique respondents

Length of Interview

15 minutes

Incidence rate

60% of target audince


UK and Germany

Target Audience

Male general consumers. Questions were asked on shopping preferences and a set of shopping shelves were displayed to respondents showing various different designs and brands . Hot Spot data was collected for each allowing us to gauge customer reactions.

Subject matter

Male shoppers

Fieldwork Duration

5 days

Leave a Comment

Awesome! You've decided to leave a comment. Please keep in mind that comments are moderated.

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>