Our recent Uber Partner-Driver Survey results are in!
You can view the survey results here.
The latest news from the team!
Sleep evaluation study
N= 400 Consumers N=100 Doctors
15% of General Population
US and Germany
Consumers who have experienced problems with sleep. Doctors who prescribed sleep remedies. Questions were asked on a number of health and wellbeing topics followed by a web evaluations and Hot spot exercise. Quotas were in place on sleep patterns, insurance membership and client segmentation.
Newspaper evaluation study
N= 1500 unique respondents
20% of General Population
Tabloid Newspaper readers. Questions were asked on a number of topics followed by a conjoint exercise. Quotas were in place on publication, frequency of readership and purchase.
Shopping shelf evaluation
N= 400 unique respondents
60% of target audince
UK and Germany
Male general consumers. Questions were asked on shopping preferences and a set of shopping shelves were displayed to respondents showing various different designs and brands . Hot Spot data was collected for each allowing us to gauge customer reactions.
N=1,000 unique respondents
Ranged from 80% of target audince
General consumers. Questions were asked to gauge the thoughts and opinions of general consumers amongst various topics. Nat. Rep quotas were set on age, gender, region and SEG
Views of the general public
IT/ Telco Decision Makers
N=700 unique respondents
70% of target audince
IT and Telecommunications decision makers in companies with 1-1,000 employees. 5 quota groups were in place for company size.
IT/ Telco Decision makers
Mobile provider customers with smartphones.
N=15,000 unique respondents
Ranged from 60 – 7% of target audince
Mobile provider customers with smartphones who had downloaded specific apps and used them within the last month. Interlocking quotas on mobile provider, category and app usage. Some apps were monthly subscription based whilst others were one off payment apps.
Readers of specific News/ economic publications (3 titles with 2 also being offered online)
N=450 unique respondents
25% of target audince
Readers of 3 ‘News/ economic’ publications. Respondents had to read the newspapers/ refer to the news websites at least 5 days a week.
Frequent readers of daily news/ economic publications
Pay TV Subscribers.
N=450 unique respondents
Ranged from 40% to 8% of target audience
Pay TV Subscribers. Our task was too identify and interview 3 sub-segments within the clients target audience. Once the survey had been completed, there was a 3 minute recruit where a selected number of respondents were invited to take part in a 2 week Qual. exercise.
100 Type 2 Diabetics.
N=100 unique respondents
3% of general pop
Type 2 Diabetics using clear insulin, over 40 years when diagnosed by a healthcare professional (not during pregnancy), currently using ‘long acting (basal) insulin which is not administered through a pump.
Type 2 Diabetics who use clear insulin.