Over 15,000 unique interviews conducted over 10 waves with Londoners by various quotas.

Total number of completes required

N=15,000 unique respondents over 10 waves

Length of Interview

15 minutes

Incidence rate

70% of Londoners

Markets

UK

Target Audience

Londoners who were eligible to vote in the Mayoral elections.

Subject matter

Social issues

Fieldwork Duration

4 days per wave